CEO Spotlight: Dave Antrobus Interview Questions

Dave Antrobus is a self-described ‘tech geek’. With a strong focus on user experience, new-age media, and web marketing, this technology director, web developer, software engineer, project manager, and entrepreneur celebrates each software program or hardware implement that hits the market. He gets excited about all things tech, and he brings his unique experience and innovation to everything and anything he works on.

Always aiming to exceed expectations, Antrobus is passionate about everything he does and spreads that excitement to the teams working with him. He effectively instills a drive for excellence and eagerness to pursue whatever lies beyond in his teammates, all the while effectively communicating with stakeholders as his team does whatever it can to ensure profits are made without giving up on practicality and efficiency.

Tell us a bit about what you do.

I’m the Technology Director and Co-founder of Fresh Thinking Group (FTG), an independent capital investment firm.. Fresh Thinking Group acquires and funds distressed companies, start-ups, and businesses looking to develop their growth strategies. Each of our acquisitions and partner companies benefit from our capital injections, R&D, and expertise. I’m responsible for plotting each company’s technical direction, advising on software solutions, and coordinating teams based on appropriate technologies and team strengths.

Over the last fourteen years, I have worked as a software engineer, developing e-commerce and technology solutions for brands like Matalan, SimplyBe, and Google. I also mentor development teams of all sizes, coaching them to improve collaborative practices. I aim to curate environments in which developers can advance their skills and achieve the best outcomes possible.

The idea for Fresh Thinking Group was born out of previous enterprises that I founded with my business partner Scott Dylan. We share an interest in logistics and launched our first company Caribou many years ago. Caribou works with major industry carriers, including Royal Mail, Amazon Logistics, and DPD, to offer seamless, global delivery services.

Following the launch of Caribou, Scott and I saw a further gap in the market for customer-focused solutions in the logistics sector. We launched V Software to fill this gap. Once we built the initial solution for one company, we realised that the software would benefit others, too. We now licence the platform as a SaaS model for all companies in the logistics sector. Caribou’s rates can save customers up to 40% and the software can intelligently route parcels through the optimum delivery network, ultimately saving the customer more money.

In 2018, Scott and I channelled our experience from Caribou and V Software into the launch of Fresh Thinking and its subsidiary groups, Orb, Inc & Co, and Inc & Co Property. Our combined skills in logistics, software, investment, and business development put us in a strong position to launch an enterprise through which we could re-strategise clients’ business frameworks across various industries. Since launching FTG, we have had the satisfaction of working with some fantastic companies and landscaping their business models to achieve growth and return on investment.

With new acquisitions in the pipelines, we look forward to further expanding our portfolio of business transformations. Fresh Thinking Group is currently seeking businesses that specialise in digital, e-commerce, tech, and logistics niches who will benefit from our in-depth business guidance and funding.

What’s your favorite thing about your chosen profession?

For me, one of the best things about acquiring multiple businesses is that we can work with a wide range of experts and pour a huge amount of brain power into every idea, initiative, and business plan. My best business and software ideas usually occur to me late in the evening. Not only can I brainstorm these ideas with my business partners to decide whether there’s any value in them, but I can also seek input from our teams at Cuhu, Skylab, and Neon. Running ideas past experts from our business acquisitions offers a great sense check, and their thoughts are always invaluable.

What keys to being productive can you share with us?

Caffeine is my source of productivity – my work is powered by dark chocolate. Caffeine aside, I use JIRA to keep on task, PhpStorm to improve development productivity, and Slack for our internal communications.

I’m also completing my certification in Scrum, which is fantastic for productivity. The heuristic approach is ideal for managing development queues and allows FTG to overcome adaptable problems efficiently. I hold daily Sprint Planning Meetings and Sprint Retrospectives to ensure that our teams take feedback on board at every stage of our development processes.

Tell us one long-term goal in your career.

My main goal is to expand FTG’s and Inc & Co’s portfolios with more entrepreneurial, industry-specific businesses that offer vital support and guidance for other companies in our shared collectives. Over the last couple of years, Fresh Thinking Group and Inc & Co have already acquired and partnered with numerous companies. While FTG has grown and strengthened the mobile-development app agency Cuhu, on-demand laundry service Laundrapp, and national logistics company GLB Transport, Inc & Co has rejuvenated numerous creative agencies and firms such as Brass, Neon, Skylab, and has recently acquired the data-specialist firm MyLife Digital.

Over the years, I’ve come to realise the growing importance of keeping up to date with technology trends and, as a result, prioritising self-development. Technology trends are constantly evolving, so it’s important to make sure you don’t lose touch with current coding techniques. Tech Directors have a high level of responsibility and end up in lots of meetings, but finding time to keep up-to-date with software practices and certifications is essential.

For example, we’re currently stepping up our work with different front-end frameworks, such as React and Vue.js. We’ve found that we can add a huge amount of value to each of our acquisitions’ projects by applying these frameworks.

What advice would you give to others aspiring to succeed in your field?

Plan, plan, plan. The software industry is incredibly fast-moving and, at times, difficult to keep up with. You can’t have too many online lists to keep organised – I recommend JIRA – but I can usually be found walking around with a notepad too!

Also, I can’t overstate the importance of investing in staff. We want to upskill our teams and encourage our employees to stay with us long-term, so we offer the best training available, from demos and code reviews to courses and development conferences like Laracon (the largest annual Laravel event).

What are your favourite things to do outside of work?

After work, I enjoy finishing the day with a session at the gym and catching up with the latest tech news before bed. I also enjoy windsurfing, 3D printing, and experimenting with Raspberry Pi microcomputers.

What advice would you give your younger self?

I’d tell myself to plan early to manage time effectively and improve productivity. This is the one skill that we didn’t cover on my Computer Science degree. Once I’d grasped how to plan projects and forecast developments, my processes became much smoother and I was able to focus on the parts of my businesses that I really enjoy, like development and strategy.

Scott Dylan & Dave Antrobus Comment on Inc & Co’s Newest Acquisition: Insight Analysis

Insight Analysis will use Inc & Co’s professional expertise and Fresh Thinking Group’s funding to further expand their services and network of sports clientele.

Manchester’s digital collective Inc & Co has acquired yet another business for its portfolio of creative enterprises in need of its expertise. The latest addition, Insight Analysis, is a world-leading data-analysis firm in the sports industry. Inc & Co will enhance Insight Analysis’ data-driven services by implementing pioneering technology and strategic business initiatives to achieve unrivalled results for athletes, coaches, and governing bodies.

Inc & Co is rapidly growing and has welcomed a host of businesses to the collective over recent months. Insight Analysis marks the holding company’s third acquisition within just one week, following the addition of MyLife Digital at the end of July.

‘Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers,’ says Dave Antrobus, Technical Director of Inc & Co. Dave is an award-winning software specialist who has developed e-commerce platforms for some of the world’s biggest brands. He will co-ordinate Insight Analysis’ new technical solutions and manage their team according to individual strengths and appropriate technologies.

The independent capital investment firm Fresh Thinking Group (FTG) will fund the acquisition. Dave Antrobus founded FTG in 2018 with private equity and distressed M&A investor Scott Dylan, whose financial backing and investment expertise are invaluable to Inc & Co.

‘We are very excited about the acquisition of Insight Analysis – the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.’ says Scott Dylan, Founder and Managing Partner of Fresh Thinking Group.

Insight Analysis’ Services

Insight Analysis offers data capture and analysis to help sports professionals improve their athletic performance. The Bath-based company offers end-to-end box systems, advanced consultancy, and implementations. Their services include:

·       Advanced data-capture that uses the proprietary CaptureRight framework so that sports professionals can collate reliable data and AI-powered insights. Users can deploy CaptureRight into a range of sports, including football, rugby, tennis, squash, cycling, and winter sports.

·       Analysis and visualisation that combine classic data-analysis methods with cutting-edge artificial intelligence to generate precise results. Insight Analysis’ performance analysts and data-science teams combine skillsets to conduct in-depth analyses and produce highly accurate results.

·       Advice and implementation from a team of data specialists who deliver practice-led solutions using bespoke software and hardware to meet each end user’s exact needs.

Sports organisations and bodies around the world rely on Insight Analysis’ data-capture services, including the Premier League, Team INEOS, LTA Tennis, UK Sport, British Athletics, the English Institute of Sport, and Bath Rugby.

‘We are incredibly excited by the new ownership,’ says Mike Hughes, Director of Insight Analysis. ‘The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.’

Learn more about Insight Analysis at

Inc & Co’s Growing Network of Sports Enterprises

Inc & Co also recently acquired Skylab, a digital agency for sporting brands. Insight Analysis and Skylab are set to share expertise and business tools under Inc & Co’s guidance and support. Fresh Thinking Group will fund both business transformations, financing research and development and capital injections.

‘I am really looking forward to seeing how our latest acquisitions compliment each other,’ says Scott Dylan.

‘Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the LTA, the FA, the RFU, and British Sailing,’ adds Jack Mason, Group CEO of Inc & Co. ‘I am particularly excited to see the synergy between Insight Analysis and our recently acquired digital sports agency Skylab, as they both possess specialist skillsets in sports. We know that the leading digital platforms will become increasingly involved in sport, and the growth of the sector has accelerated in a turbulent 2020. Now is the time when sport’s governing bodies, leagues, and clubs are analysing how to navigate their way through the crisis brought about by the coronavirus pandemic and are recognising the growing importance of data.’

About Inc & Co

Inc & Co acquires and revitalises digital firms so that they can thrive in competitive marketplaces. The collective also partners with start-ups and provides financial backing for these new businesses so that they can accelerate growth and brand impact. Inc & Co conceives entirely original business models for each firm in the collective. As Inc & Co’s Technical Director, Dave Antrobus is keen to enrich digital businesses with the technical support and provisions that they need to grow organically.

Empowerment is at the heart of Inc & Co’s culture, and the holding group works to create the best opportunities for its acquisitions. Inc & Co takes measures to preserve each firm’s original ethos, enhancing existing systems with the newest technology, business concepts, and resources. Each of the group’s acquisitions is an integral part of the rapidly growing collective, which fosters a collaborative culture and currently comprises a talent pool of over 250.

Since launching in July 2019, Inc & Co has already recorded a £10m turnover, having acquired brands such as Cuhu (a mobile-app development business), Brass (an award-winning creative agency), Neon (an agency specialising in technology-driven marketing), Skylab (a digital solutions provider for sports brands), and MyLife Digital (a consent and data preference management agency).

Inc & Co continues to expand its collective with businesses looking to develop collaboratively. The group welcomes agencies and firms specialising in software development, server technologies, design, marketing, and PR.

Find out more about Inc & Co at and get in touch by emailing [email protected] or calling 0161 532 4050.

Dave Antrobus’ 7 Tips On Staying Motivated Through Tough Times

Business leaders who have experienced any kind of work crisis will know how hard it can be to stay motivated during tough times. Not only do you have to motivate yourself, but you also have to motivate a whole team – or maybe multiple teams – to work towards a resolution. Dave Antrobus knows that sustaining this kind of motivation can be draining, to say the least. If you run a business, you’ll almost certainly have to endure a crisis or two (or three or four), even when you’re well-established in your market. However, the good news is that once you’ve worked through one crisis, you’ll be better prepared for the next. And the even better news is that there’s always a way through these tough times, especially with a little guidance from an expert.

Dave Antrobus and his colleagues at Fresh Thinking Group (FTG) are used to taking on their acquisitions’ crises, plotting routes to success, and overcoming rough patches. Not only do FTG’s carefully planned routes overcome corporate crises, but they also push the companies in question to achieve considerable growth. Dave has seen – and dealt with – every kind of business crisis, from financial turmoil and clients refusing to pay invoices to PR disasters and organisational disruption. Here, he shares his seven top tips to motivate your company’s way through tough times.

1) Take Time Out to Avoid Burnout

When you find yourself in a business crisis, you might feel inclined to ditch all of your personal plans and commit every waking hour to fixing the problem. This can indeed be effective if you have a sure-fire solution that you can implement immediately. However, more often than not, you’ll need to make some longer-term changes to your business. In this case, working on the problem 24/7 will lead to extreme stress and burnout. Plus, expecting your team to also neglect themselves in favour of working serious overtime will lead to resentment and further problems. Taking the time to recharge is more important than you might think when it comes to problem-solving.

2) But Do Take Action as Soon as Possible

Though it’s important to avoid burnout, it’s not a good idea to sit on the problem – ignoring the issue will only make it worse. No matter how difficult the situation, the sooner you can draw up a resolution plan the better. Meet with your most trusted colleagues and draw up a plan of action to reduce your stress and get the problem sorted. Don’t be afraid to ask for help from colleagues or mentors; identifying who can be of most help is a sign of strength, not a sign of weakness.

3) Update Your Clients/Customers

Once you’ve consulted your colleagues and mentors, it’s time to update your clients/customers. It’s important not to overlook the people who have invested their time and money into supporting you. Make sure you get in touch with these people and remain transparent about your situation. They should respect you for this and may even offer testimonials or referrals to help you to get back on track.

4) Break Down Big Workloads into Achievable Tasks

Often, the work that you need to undertake to solve a business crisis can seem like a huge, looming, maybe even unattainable task. In this case, it can be helpful to break the task down into small components that are easier to achieve. You might even be able to share these mini tasks between your team to spread the load. It can also be motivating to celebrate each small achievement. Promising yourself and your staff incentives at each milestone can be particularly motivating, whether you’ll be buying a small cake platter or throwing a work party.

5) Remember Why You’re Doing This

When your motivation starts to slide, remember why you’re running your business. Focus on your achievements, your goals, and the people that you would let down if you gave up. When you think about the reasons to keep going, you should find your motivation improving again. If it helps, you could even write down your ambitions and successes as reminders to motivate you through the challenging times.

6) Avoid Imagining Negative Scenarios

When things start to turn south, it’s easy to imagine every possible negative scenario – even those that are unlikely to happen. In the worst case, if one of these scenarios does happen, you’ve had to experience it twice: once in your mind and once in real life. Instead, make a conscious effort to focus on the facts. Make a note of exactly what has happened and the options that you have to fix the problem. Think about the opportunities that could arise from this challenge and actually benefit your business. Where possible, search for the positives and capitalise on these.

7) Visualise Success

While playing out negative scenarios in your mind is never helpful, visualising success can have the opposite effect. Many athletes and performers recommend this – picturing yourself accomplishing your goals can keep you motivated and put you in the best frame of mind to achieve success.

Fresh Thinking Group Can Help

If your business is facing a tough time, remember that you’re not alone. Every business has to navigate crises, and tough times are only on the rise thanks to COVID-19. However, Manchester’s leading independent capital investment firm Fresh Thinking Group is here to help. FTG helps distressed businesses, start-ups, and firms that are struggling to grow to overcome rough periods and reach their desired business milestones. Partnering with FTG allows business leaders to enrich their firms with invaluable growth strategies and capital injections from a team of business development and investment experts.As Fresh Thinking Group’s Co-Founder and Technology Director, Dave Antrobus coordinates the technical solutions that help so many businesses to drive through tough times and thrive in their markets. He is both an acclaimed business mentor who has supported teams through an array of corporate crises, and an award-winning software developer, known for his high-performance platforms and applications. Get in touch at to book a free consultation with Dave Antrobus.

Dave Antrobus Believes Working in an Office Space is Still Important POSTED ON NOVEMBER 13, 2020 BY POLLY

The COVID-19 pandemic has changed how businesses operate in the short-term with most professionals potentially working from home in the long-term.  Here, tech entrepreneur Dave Antrobus explores the top 5 reasons why returning to an office after COVID-19 is important. As the Technical Director of the capital investment organisation Fresh Thinking Group and digital collective Inc & Co, Dave Antrobus offers first-hand experience in the benefits of having an office space.

1)    Collaboration

Working remotely means you are unable to gain the nuances of office collaboration, from overhearing conversations that may improve your company or client knowledge to missing key information said in passing. Up to 93% of our communication is nonverbal, so body language plays an important role in the workplace as it can enhance relationships, motivate others, and ultimately, improve productivity. Body language is often subtle, so the absence of face-to-face contact can make it even harder to read situations. This lack of opportunity to observe is particularly detrimental to the growth or junior employees and new starters.

From brainstorming ideas in meetings to bonding over coffee breaks, our office relationships can have a positive impact on everything from job satisfaction to learning and using our skills. Even if you work solo, an office space creates opportunities to expand your network as you meet people from other businesses. It’s almost impossible to create company culture when everyone is virtual – Zoom can’t replace human contact.

2)    Work/life Balance

Once a perk sought by employees, does working from home really give us the work-life balance we all need? When working from home, it is easy to blur the lines between work & home, potentially meaning longer working hours and an impact on focussed productivity. An office allows us to physically differentiate between home and work life, and, pre-Coronavirus, we could use our commute to get in the zone before work or decompress after it. From feelings of loneliness to relationship strains and childcare juggles, it seems that, ironically, working from home hasn’t quite offered us the work-life we’d always assumed it would.

3)    The Economy

The high street may struggle to recover from the impact of the second lockdown. Workers aren’t going to their favourite coffee shop on their commute, we can’t go to the pub or get our hair cut so pubs, restaurants and hairdressers all need customers to keep trading– remote working might mean local independents flounder. If people are no longer occupying offices, they aren’t occupying the surrounding amenities, which will be forced to close. A loss of jobs in turn means a loss of disposable income, further damaging the economy.

4)    Productivity

A pile of washing up or the lure of the fridge can prove far more distracting and time-consuming than a talkative colleague. There is so much value in having lunch with your colleagues – without realising it you come up with a solution to a problem within the business or learn something new about a process. Steve Jobs famously opposed remote working, saying, “Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.”

5)    Mental Health

Mental and physical health is essential to wellbeing and working from home can have negative effects on both. Physically, it’s easy to miss the spin class you would normally go to on your way home and sitting at a desk all day and doing under 2,000 steps a day is becoming the norm. With another lockdown, Dave Antrobus believes that poor posture and bad diets are becoming ingrained. From a mental health perspective, burnout and isolation are causes for concern. Remote employees often feel compelled to work longer hours than if they were in the office, with the pressure to appear “busy” causing increased anxiety. The solitude of working remotely can hugely affect mental health.

The charity Mind offer some great resources for returning to work after the pandemic.

About Dave Antrobus

Dave Antrobus

As the Technical Director of both Inc & Co and Fresh Thinking Group, Dave Antrobus is an accomplished web developer and project manager who guides a variety of teams as they develop and hone bespoke technological systems. Dave specialises in e-commerce and software development, carefully crafting award-winning systems that have defined success for numerous digital and tech-driven firms.

About Inc & Co

Inc & Co is a digital collective that offers tailored business guidance to firms in need of directional strategy and branding support so that they can remain competitive in their marketplaces. Inc & Co nurtures a collaborative ethos, enabling countless firms to share resources and expertise to generate the highest-level outputs and harness a vast range of skills. Acquisitions include the award-winning marketing agency Brass, sports enterprise agency Skylab, and global analytics firm Insight Analysis, amongst many others.

Inc & Co’s sister company, Inc & Co Property, leases incspaces office accommodation to professionals and corporate teams in need of flexible team-working spaces in Manchester, London, and Leeds. As Inc & Co Property continues to expand, freelancers and business teams will soon have access to offices across the UK.

The group has generated an impressive £10 million in its first year, an 11% month-on-month increase. Looking forward, Inc & Co is welcoming enterprises specialising in marketing, PR, design, software, and Saas, to the collaborative collective.

Learn more about Inc & Co at

Dave Antrobus Explores the Future of 5G and Apple’s Latest Super-Fast Line Up

The future of 5G: from Apple’s (News – Alert) iPhone 12 range to UK-wide coverage and beyond.

In October, Apple released its latest suite of widely anticipated devices: four variations of the new iPhone 12 – each supporting 5G networks – and its brand new HomePod Mini. Alongside the release of the newest iPhones, Apple has collaborated with network providers to ensure consistent 5G coverage around the world. As UK providers continue to roll out network infrastructures, experts conclude that 5G networks will soon be quicker and more reliable than the existing 4G technology throughout the UK – and the impressive coverage in major towns and cities is already beginning to prove this.
Here, Dave Antrobus, software development specialist and Technical Director at Manchester’s digital collective Inc & Co, comments on Apple’s latest models and explores the future of 5G in the UK.

Introducing 5G Coverage for Apple Devices

Over the last ten years, 4G has paved the way for Apple’s market-defining innovations and industry-leading models. A decade later, 5G now promises a magnitude of new opportunities and benefits, especially in terms of latency and penetration in densely populated areas. Thanks to this newest generation of technology, the iPhone 12 range can load up to 3.5 Gbps in areas with 5G coverage, in ideal conditions.

‘5G will bring a new level of performance for downloads and uploads, higher-quality video streaming, more responsive gaming, real-time interactivity, and so much more,’ says Tim Cook, Apple’s Chief Executive. ‘5G networks are more advanced with lower latency and less network congestion. So, you can get higher network speeds even in densely populated areas. 5G even helps to protect your privacy and security, since you won’t need to connect to unknown, unsecured public WiFi hotspots as often.’

‘5G will spearhead a new faster and more convenient way of staying connected to the internet. With improved penetration into buildings and faster speeds, you will no longer need to scramble to find a Wifi password in an office or coffee shop, just to enjoy slow speeds where you can’t see your emails.’ adds Dave Antrobus.

5G Latency

Latency measures the time required for a signal to travel from a source to its receiver and back again. 5G has much lower latency than 4G, meaning that a phone on a 5G network will respond to a user’s actions in a fraction of the time that the same phone on a 4G network will. As 5G data transmission takes less than five milliseconds, the possibilities for developments in gaming, augmented, and virtual reality applications are now endless.

Reduced latency also supports a host of applications that leverage artificial intelligence and the Internet of Things (IoT). For example, as 5G latency is faster than human visual processing, we can now control devices remotely in near-real-time. As a result, 5G could be the key to remote surgery in the UK. The first remote operation using 5G technology took place in 2019 in Fujian, China, where a doctor removed a laboratory-test animal’s liver by remotely controlling robotic arms over a 5G connection. It’s only a matter of time before similar procedures will be possible in the UK. Looking further ahead, 5G will also inform the development of self-driving cars, fully immersive virtual-reality worlds, and new designs of hypersonic weapons.

5G Speed

Each wireless network generation has boasted an impressive improvement in speed, and 5G is no different. We can expect phones on 5G networks to respond up to 100 times faster than phones on 4G networks. As a result, it is now possible to download a full-length HD film in just seconds. Dave explains that as carriers continue to roll out the networks, 5G could soon become faster than most people’s internet and could replace broadband in the future. Dave has already tested this in Manchester,  receiving around 300MB/s in the city centre while using his iPhone 12 Pro.

5G Capacity

5G networks have the potential to deliver up to 1000 times more capacity than 4G networks, meaning that 5G can accommodate simultaneous use of thousands of devices in densely populated areas. With such impressive capacity, we can expect technology to become even more efficient, minimising wait times in supply chain manufacturing processes and leading to huge developments in smart home applications, such as improved security and accessible energy and water consumption measurements.

5G Bandwidth (News – Alert)

Thanks to 5G’s blend of increased speed and network capacity, these networks can transmit much larger amounts of data than 4G networks. This increased bandwidth enables 5G’s great penetration in hard-to-reach places. Even the busiest arenas, stadiums, and conference centres will now be able to offer accessible network coverage, even when filled close to capacity with smart-device users. Meanwhile, large businesses will be able to collect huge volumes of data from customers and suppliers to instantly convert into actionable knowledge and better understand consumer needs.

5G Coverage in the UK

Apple collaborates with carrier partners to deliver consistent 5G coverage around the world. These carrier partners include AT&T, AU, Bell, China Mobile (News – Alert), China Telecom, T Mobile, EE, Docomo, Orange, Softbank, T, Verizon, and Vodafone. Thanks to some of these partnerships, 5G networks have been available in some of the UK’s biggest cities since the end of May 2019. As network providers gradually expand 5G coverage, increasing numbers of users will benefit from the latest advancement in internet mobile connectivity.

Unlike 4G and previous data networks, 5G requires a higher density of masts to cover an area because its signals project over smaller geographical ranges. As the UK gradually rolls out 5G networks, the infrastructure will soon support incredibly high-speed data rates of up to 10 Gbps in more towns and cities, accommodating one-million devices for every square kilometre.

In the UK, EE currently provides the widest 5G coverage. The network provider has rolled out coverage in 112 towns and cities over the last year and will realise the full potential of 5G over the next few years, redefining the ways that we work, travel, socialise, and pay for goods and services. In particular, as the speed of wireless data transmission continues to accelerate, we will see booking systems for takeaways, accommodation, and supermarket deliveries skyrocket yet further. Doctors will be able to remotely diagnose patients. Environmental organisations will be able to accurately measure crop health, chemical levels, pest presence, air quality, and traffic patterns in real-time.

In short, 5G will remould the ways that we interact with our homes, societies, and outdoor environments.

‘5G is poised to change the way we work, live and consume information on our super-fast phones. The biggest mobile innovation in a decade will future-proof our data consumption for years to come,’ says Dave.

The iPhone 12 Range

Apple’s four latest iPhones include the iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. The iPhone 12 Mini and iPhone 12 share the same specifications – it’s only the size that differentiates them, making the Mini the lightest, thinnest, smallest 5G phone in the world. Aside from supporting 5G, Apple’s newest suite of models also offers a wealth of other technological upgrades.

Not only are the Pro models the first-ever phones to allow users to capture, edit, watch, and share Dolby video, but the Pro iPhones also use Lidar scanners to analyse surroundings to deliver instant AR experiences. On top of this, Apple’s new photography function Apple ProRAW blends Apple’s machine-learning photography capabilities with the flexibility of RAW image files, enabling ultra-high-quality photographs. The iPhone Pro models use Super Retina XDR displays, which comprise almost 3.5 million pixels. Plus, the camera features an A14 bionic chip, which enables users to set the camera to night mode when using the front-facing feature. Thanks to the A14 bionic chip and 5G support, users can also play video games that they could previously only play on desktop computers on their phones.

Furthermore, Apple has updated its charging system for its newest releases. Users can wirelessly charge the iPhone 12 using a MagSafe magnetic power connector.

HomePod Mini

Alongside the four iPhone 12 models, Apple has also launched the new HomePod Mini smart speaker. Apple has designed the newest edition of the HomePod range specifically for high-level acoustic performance. The Mini’s round design delivers 360° sound to fill a room, despite its small size. The smart speaker works as a standalone or users can place two HomePod Minis in the same room, and they will automatically convert into left-right stereo speakers. Users can also connect the HomePod Mini with their iPhones to read out messages and connect audio media.

HomePod combines precise, high-fidelity sound with Siri’s intelligence so that consumers can easily discover and interact with media at home. Apple designed the HomePod Mini smart speaker and associated smart home features for customers who are now spending more time at home due to limitations imposed by coronavirus. The HomePod Mini also recognises different users’ voices to read out tailored information based on the person, such as calendar dates and favourite music.

About Dave Antrobus

As an acclaimed software and technology specialist, Dave is renowned for the multitude of high-level web platforms that he has designed and developed for major UK brands, spanning from Google (News – Alert) to Matalan. He conceptualises and oversees technical solutions for a vast range of Inc & Co’s acquisitions and is proficient in C#/, PHP, JSP, MySQL, C, C++, Java, Haskell, SaaS (News – Alert), jQuery, Gulp, Web Sockets, Bootstrap, Yarn, Node.js, Redis, and Laravel.

Dave also mentors software development teams, encouraging and enabling them to build and optimise advanced systems, from complex e-commerce platforms to bespoke apps. He is dedicated to supporting businesses in need of creative rejuvenation by strategising digital solutions that act as springboards towards improved sales, returns on investment, and essential growth.

Learn more about Dave Antrobus and Inc & Co at